Articles
Evidence before you build
Articles are the shorter counterpart to our guides: how to test demand, how to tell interest from willingness to pay, and how to compare ideas so the one you build is the one that deserved it.
B2B validation · 8 min read
How to validate a B2B SaaS idea before writing code
A concrete process for validating a B2B SaaS idea before building: pick a narrow buyer and workflow, interview without pitching, find the budget owner, run a concierge version, and ask for a paid pilot.
Read the articleRisk signals · 7 min read
10 startup idea red flags to catch early
Ten warning signs that a startup idea may not work, what each one usually means, and the specific evidence that would reduce the concern before you commit to building.
Read the articleChoosing an idea · 8 min read
How to compare startup ideas and choose one
A method for comparing startup ideas on the same signals: set criteria before scoring, separate evidence from confidence, find the fatal assumption, and decide Build, Explore, or Skip.
Read the articleWillingness to pay · 9 min read
Will customers pay? 7 tests that produce real evidence
Asking people what they would pay produces weak evidence. Here are seven progressively stronger willingness to pay tests, in order, with the ethics of deposits and refunds handled properly.
Read the articleDemand testing · 9 min read
How to test demand before building an MVP
A practical sequence for testing demand for a startup idea before you build: name the riskiest assumption, pick the right audience, and gather evidence from behavior instead of opinions.
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Run this on your own idea
The articles describe the tests. Skoora scores your idea across ten commercial signals and ends with one score and one next step.
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